Customers were generally uninformed about the showers and brand awareness was low. Table 2 in Appendix 2 contains the comparison between the different Aqualisa products. My presentations Profile Feedback Log out. Quality, safety, low cost, ease of installation and usage Solves the problem of the plumber and end customer Early sales were disappointing. Accessed May 22, Analysis — Aqualisa Quartz:
Share buttons are a little bit lower. In other two and total sales they lack behind. The value preposition could be performed with demonstrations in trade shops, where plumbers represent the majority of customers, in order to persuade them to start using the Quartz shower. Product and Brand Management. Registration Forgot your password? My presentations Profile Feedback Log out. They usually buy at large retail outlets and are interested in inexpensive, easy-to-install models electric showers.
Such consumers are a great target for sales of additional products like shower accessorieswhich could follow due to the innovative, advanced and limitless shower technology. Even with discount, they did not sell well, and the company was also Aqualisa Quartz: Accessed May 22, Demonstrations should be clear and logical to the plumbers, in order to outline the biggest advantage of the new showers — ease and quickness of installation.
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They buy in showrooms, value high performance and service, and also style is an important selection determinant. Percentage of total units sold per type of shower in year source: Due to the fact that they usually choose the product for the new properties, they would force the plumbers to get familiar with it, creating awareness also among them. Also, the product had to be supplemented by an Solutiln booster pump to create stronger pressure. Masco company was especially powerful in bettwr power showers segment, where they have more sales than Aqualisa.
Aqualisa Quartz Simply a Better Shower Strategic Marketing Case 2
Aqualisa Quartz: Simply A Better Shower Essay
Also, trade shops carried other brands and did not care about the product features or the brand itself, but just wanted to make sure they have the right stock for the right demand in the right time. Advertisement Plumbers Company Not focused on the biggest part of the market.
We will write a custom essay quarhz Aqualisa Quartz: They are primarily concerned with convenience and price, avoid solutions which require any excavation and tend to rely on independent plumber to select a product for them. They focused on the niche market, by only carrying high-end products and brands, so they provided great opportunity to Aqualisa, which actually competed in that segment.
Those retail outlets offered discount, mass-market, do-it-yourself products. By targeting plumbers, Aqualisa will also strengthen aqualsa relationships with them and establish-long term bonds, since plumbers mostly stay loyal to one brand in which they have gained their expertise.
Quality, safety, low cost, ease of installation and usage Solves the problem of the plumber and end customer Early sales were disappointing.
They should keep their customers updated with regular news either by sending them newsletters over mail or creating a special loyalty club. Aqualisa, with aroundtotal sold units2 thus ranked 3rd on the market.
MBA Case Analysis & More Marketing – Aqualisa Quartz
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It was easy to use and enabled customers to automatically set the water temperature instead of having to manually set and then test the water temperature for multiple times. Masfiqur Rahman Surovi Alam Group 6.